ST ROCCO’S Hospice is set to hit the regions TV screens on Monday.
The charity has joined forces with 25 other hospices across the north west to debunk the myths of the care they provide.
The 'Think again' campaign aims to raise awareness and break down barriers which can prevent people from accessing hospice care across the region.
The venture, which sees them share the cost of slots on peak-time Granada shows including Coronation Street and Emmerdale, is also aiming to raise vital funds to support their work.
The advert will run for three weeks from March 10, and will also be shown through the online ITV Player catch-up service.
For more information visit nwhospices.org.uk.