SHOPLIFTERS are being targeted in a new police campaign launched for the festive period.

Neighbourhood units across the town are on the lookout for an inspected rise in thefts from shops in the run up to Christmas.

Police say it should not be seen as a petty crime as it impacts on shop owners and increased prices for shoppers.

Insp Richard Spedding, from Cheshire Police, said: “Christmas is a hectic time for many people and we want to ensure that we support our retailers in providing a pleasurable and safe experience for all.

“Cheshire Police recognises that successful and vibrant shopping centres are an integral part of the economy and our aim is to support them at this key time of the year.

"As well as supporting the shops and stores, we are keen to ensure that people have a great time Christmas shopping in Warrington.

“In many of our key locations, our local CSOs will be available to speak to and will be able to offer some personal safety advice.”

As revealed in the Warrington Guardian, the campaign will see increased patrols at shopping centres and retail parks.

Officers will be on the hunt for shoplifters, and for anyone seen acting suspiciously around vehicles.

Insp Spedding said: "I would like to take this opportunity to ask the public to take a few simple steps to help keep themselves safe.

“Always be aware of your personal surroundings especially in busy locations, keep purses out of sight and any bags containing valuables securely fastened.

“These simple steps will deter any potential opportunist from trying to steal your personal belongings."

Any car owners who leave valuables on sight will get a letter from police warning them to be careful.

Warrington West NPU has sent 22 letters in the last week.

For more information on the campaign go to cheshire.police.uk.