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Police launch new campaign
7:44am Monday 12th August 2013 in News
CHESHIRE police are hoping to influence the way teenagers think on the roads with their ‘Think Drive Survive’ campaign.
More than 17,500 young people have attended the road safety course over the past 13 years aimed at first time learner drivers.
It is hoped the initiative will play a part in reducing the amount of deaths and injuries on roads.
The courses are co-ordinated and delivered by Dave Murray, road safety officer for Cheshire Police and Pete Shields, assistant road safety manager at Cheshire Fire’s road safety unit.
Dave Murray said: "It is well documented that road death is the single biggest killer of young people aged 15 to 24 in this country and that whilst that age group makes up only 12 per cent of licence holders, they account for over a quarter of injury collisions.
“The course tries to positively affect these statistics by giving young drivers the information they need to make the right choices when using the roads.
“We want to influence the way they think when out in cars on their own or with friends so that they can enjoy the experience instead of it being something that will end or change their lives forever.
“The feedback we get from students, teachers and group leaders is overwhelmingly positive and the fact that we are still going strong after 13 years is testament to the value of this initiative."
The course raises awareness of the risks present on the roads and gives students the confidence to behave appropriately when pressured and to challenge others when behaving inappropriately.
The free courses are available to all schools, colleges and youth organisations within Cheshire.
For more information visit cheshire.police.uk.
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