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New RL fans targeted ahead of World Cup
NEW fans to rugby league will be needed to sell out The Halliwell Jones Stadium when it hosts two games in the autumn World Cup.
A meeting of the great and the good of Warrington’s business community gathered at the venue on Thursday with less than 300 days until kick off.
Two games will be staged at the home of the Warrington Wolves and club chief executive Andy Gatcliffe said he was confident both games will sell out.
Samoa take on New Zealand on October 27 while a quarter final will be held on November 17 He said: “Our aim is to make sure these games are sell out, so get your tickets now or you risk missing out.
“We want to introduce new people to our great game. Most of the tickets are under £20, so it is great value.”
The tournament’s operations director John Dutton said new fans would be needed to meet the overall goal of 500,000 spectators during the October and November event.
“If you think that on a busy weekend we get 100,000 fans watching, we either need those people to go to five games or we need new people to come to the matches,” he said.
And Mr Dutton says the experience for spectators will not just be at game time.
“We want to make it an attractive experience for families. And there will be a real match day experience,” he added.
Half the tickets for the tournament are on sale for under £20.
Bosses say the event is set to bring around 20,000 visitors to the town, creating £2million extra revenue.