Kerry Katona criticised over payday loans ad

Kerry Katona

Kerry Katona

First published in News

KERRY Katona is back on the nation’s TV advertising for a payday loans company.

The Padgate born reality TV star, who was declared bankrupt back in 2008 before getting the measure lifted in 2011, is the new face of payday loan company cashlady.co.uk.

In the TV adverts, which started airing on Tuesday, Kerry is seen talking about money problems including her own.

But she has faced criticism for fronting the campaign for the company which on its own website says the representative APR is 2,670 per cent.

The company offers loans of up to £300 for short term help to employed people over 18-years-old.

On the website the company also says users can expect to pay on average £29 interest on every £100 borrowed and urges people taking out loans to make sure the money can be paid back the next month or face extra charges with more interest building.

But Kerry said she was happy to be the face of cashlady.co.uk as they were more responsible with links to independent money advice and kept users informed.

Comments (20)

Please log in to enable comment sorting

1:34pm Thu 10 Jan 13

roadrunner says...

Do we care about this nobody...??
Do we care about this nobody...?? roadrunner
  • Score: 0

1:42pm Thu 10 Jan 13

Nick Tessla says...

Did she mime it?


;-) :-) :-)
Did she mime it? ;-) :-) :-) Nick Tessla
  • Score: 0

1:56pm Thu 10 Jan 13

old-codger says...

Some people will do anything for money, Including this nonety.
Some people will do anything for money, Including this nonety. old-codger
  • Score: 0

5:05pm Thu 10 Jan 13

moleogod says...

If there is one person who should not be giving or be seen as a spokesperson for financial advice is kerry. she is morally bankrupt as well as once being financially bankrupt. and how many people have needed to file for bankruptcy after using payday loans. as old-codger said some people will do anything for money
If there is one person who should not be giving or be seen as a spokesperson for financial advice is kerry. she is morally bankrupt as well as once being financially bankrupt. and how many people have needed to file for bankruptcy after using payday loans. as old-codger said some people will do anything for money moleogod
  • Score: 0

9:07pm Thu 10 Jan 13

warrington_biker says...

Something fishy about this article.

Surely its morally wrong of the WG to even name the company this tart is fronting.. let alone the products it is offering.
Something fishy about this article. Surely its morally wrong of the WG to even name the company this tart is fronting.. let alone the products it is offering. warrington_biker
  • Score: 0

9:07pm Thu 10 Jan 13

warrington_biker says...

Sorry, I need to rephrase.

Please replace 'product' with 'scam'
Sorry, I need to rephrase. Please replace 'product' with 'scam' warrington_biker
  • Score: 0

10:26pm Thu 10 Jan 13

Reader says...

The council and others have been warning people against using all these payday loan companies recently. I think I read it on here somewhere or it might have been the other local news site.

'Cashlady' reminds me of the other company she fronted years ago though 'Pink Ladies'..... maybe she is just drawn to anything with the word 'lady' in it :)
The council and others have been warning people against using all these payday loan companies recently. I think I read it on here somewhere or it might have been the other local news site. 'Cashlady' reminds me of the other company she fronted years ago though 'Pink Ladies'..... maybe she is just drawn to anything with the word 'lady' in it :) Reader
  • Score: 0

10:56pm Thu 10 Jan 13

Chip Hazard says...

Reader wrote:
The council and others have been warning people against using all these payday loan companies recently. I think I read it on here somewhere or it might have been the other local news site.

'Cashlady' reminds me of the other company she fronted years ago though 'Pink Ladies'..... maybe she is just drawn to anything with the word 'lady' in it :)
Then she should endorse tena lady for obvious reasons.
[quote][p][bold]Reader[/bold] wrote: The council and others have been warning people against using all these payday loan companies recently. I think I read it on here somewhere or it might have been the other local news site. 'Cashlady' reminds me of the other company she fronted years ago though 'Pink Ladies'..... maybe she is just drawn to anything with the word 'lady' in it :)[/p][/quote]Then she should endorse tena lady for obvious reasons. Chip Hazard
  • Score: 0

9:41am Fri 11 Jan 13

Reader says...

Chip Hazard wrote:
Reader wrote: The council and others have been warning people against using all these payday loan companies recently. I think I read it on here somewhere or it might have been the other local news site. 'Cashlady' reminds me of the other company she fronted years ago though 'Pink Ladies'..... maybe she is just drawn to anything with the word 'lady' in it :)
Then she should endorse tena lady for obvious reasons.
LOL. nice one ;)
[quote][p][bold]Chip Hazard[/bold] wrote: [quote][p][bold]Reader[/bold] wrote: The council and others have been warning people against using all these payday loan companies recently. I think I read it on here somewhere or it might have been the other local news site. 'Cashlady' reminds me of the other company she fronted years ago though 'Pink Ladies'..... maybe she is just drawn to anything with the word 'lady' in it :)[/p][/quote]Then she should endorse tena lady for obvious reasons.[/p][/quote]LOL. nice one ;) Reader
  • Score: 0

2:07pm Fri 11 Jan 13

SickAndTired2 says...

Oh the irony.
Oh the irony. SickAndTired2
  • Score: 0

2:39pm Fri 11 Jan 13

jdow says...

If you dont like her dont read about her and leave the girl alone and warrington_biker why you calling her a slag she might have 4 children with 2 different fathers but she was married both times more than i can say for some have the girls of today .that have kids and no marriage and claim every benifit going
If you dont like her dont read about her and leave the girl alone and warrington_biker why you calling her a slag she might have 4 children with 2 different fathers but she was married both times more than i can say for some have the girls of today .that have kids and no marriage and claim every benifit going jdow
  • Score: 0

6:26pm Sat 12 Jan 13

old-codger says...

I have read bikers comments four times and cant find the word ( slag ) anywhere.

She is not very well liked and everytime she advertises herself like this she leaves herself open to much well deserved crtisism,

Anyone who doesnt like to see her criticised should not read other peoples opinions of her its as simple as that,
I have read bikers comments four times and cant find the word ( slag ) anywhere. She is not very well liked and everytime she advertises herself like this she leaves herself open to much well deserved crtisism, Anyone who doesnt like to see her criticised should not read other peoples opinions of her its as simple as that, old-codger
  • Score: 0

5:52am Sun 13 Jan 13

Lesdelooze says...

Why can't people just leave her alone. She's had her problems in life as most of us do the only difference is ours are not sprawled across every newspaper in the land and scrutinised. She's turned her life around picked her self up cant put her down for that she's got a family to support as we all do.
Why can't people just leave her alone. She's had her problems in life as most of us do the only difference is ours are not sprawled across every newspaper in the land and scrutinised. She's turned her life around picked her self up cant put her down for that she's got a family to support as we all do. Lesdelooze
  • Score: 0

8:39am Sun 13 Jan 13

MikeJT says...

All these negative comments but has anybody actually seen the adverts? Prior to this article being posted I can only find reference to 1 person actually criticing Kerry for the adverts and that was a polictician (yes there were other who spoke about the adevrts but their criticism was against the whole pay-day loans)

Is this advert really any worse than Michael Parkinson "selling" life insurance for old fogies.....(oh come, the insurance companies are always going to win that one!) and in 2009 Carol Vorderman did adverts for a debt consolidation company (where some said the numbers just didnt stack up).
All these negative comments but has anybody actually seen the adverts? Prior to this article being posted I can only find reference to 1 person actually criticing Kerry for the adverts and that was a polictician (yes there were other who spoke about the adevrts but their criticism was against the whole pay-day loans) Is this advert really any worse than Michael Parkinson "selling" life insurance for old fogies.....(oh come, the insurance companies are always going to win that one!) and in 2009 Carol Vorderman did adverts for a debt consolidation company (where some said the numbers just didnt stack up). MikeJT
  • Score: 0

2:29pm Sun 13 Jan 13

SAC_in_Warrington says...

In my considered opinion, people who actually know Kerry will recognise where she has been with regard to her chaotic life history. She has impressed me with her perseverance through some of life's challenges, mostly on her own or with very trusted friends. No one is perfect enough to criticise her so much. I would certainly and willingly offer her help if ever I could, and if I were to be asked. I think that she will wise up as she gets older and her children will be a glowing testimony to her motherhood and ambitions for each of them.
In my considered opinion, people who actually know Kerry will recognise where she has been with regard to her chaotic life history. She has impressed me with her perseverance through some of life's challenges, mostly on her own or with very trusted friends. No one is perfect enough to criticise her so much. I would certainly and willingly offer her help if ever I could, and if I were to be asked. I think that she will wise up as she gets older and her children will be a glowing testimony to her motherhood and ambitions for each of them. SAC_in_Warrington
  • Score: 0

2:29pm Sun 13 Jan 13

jdow says...

old-codger wrote:
I have read bikers comments four times and cant find the word ( slag ) anywhere.

She is not very well liked and everytime she advertises herself like this she leaves herself open to much well deserved crtisism,

Anyone who doesnt like to see her criticised should not read other peoples opinions of her its as simple as that,
OK warrington-biker called her a tart means the same
[quote][p][bold]old-codger[/bold] wrote: I have read bikers comments four times and cant find the word ( slag ) anywhere. She is not very well liked and everytime she advertises herself like this she leaves herself open to much well deserved crtisism, Anyone who doesnt like to see her criticised should not read other peoples opinions of her its as simple as that,[/p][/quote]OK warrington-biker called her a tart means the same jdow
  • Score: 0

2:31pm Sun 13 Jan 13

jdow says...

Lesdelooze wrote:
Why can't people just leave her alone. She's had her problems in life as most of us do the only difference is ours are not sprawled across every newspaper in the land and scrutinised. She's turned her life around picked her self up cant put her down for that she's got a family to support as we all do.
I agree with you i have already commented and said leave her alone
[quote][p][bold]Lesdelooze[/bold] wrote: Why can't people just leave her alone. She's had her problems in life as most of us do the only difference is ours are not sprawled across every newspaper in the land and scrutinised. She's turned her life around picked her self up cant put her down for that she's got a family to support as we all do.[/p][/quote]I agree with you i have already commented and said leave her alone jdow
  • Score: 0

6:42pm Sun 13 Jan 13

MrBenggo says...

She seems as though she will do anything for money,perhaps a proper job would be better.
If things don't work out she can always fall back on "Bipolar" for sympathy.
A few years ago she was voted "mother of the year"what mother go to the hairdressers and leave her children in the car whilst she went inside.
She seems as though she will do anything for money,perhaps a proper job would be better. If things don't work out she can always fall back on "Bipolar" for sympathy. A few years ago she was voted "mother of the year"what mother go to the hairdressers and leave her children in the car whilst she went inside. MrBenggo
  • Score: 0

4:40pm Mon 14 Jan 13

MikeJT says...

MrBenggo wrote:
She seems as though she will do anything for money,perhaps a proper job would be better.
If things don't work out she can always fall back on "Bipolar" for sympathy.
A few years ago she was voted "mother of the year"what mother go to the hairdressers and leave her children in the car whilst she went inside.
Probably not any worse than a dad who takes his kids down the pub for a family meal and then forgets them ?
[quote][p][bold]MrBenggo[/bold] wrote: She seems as though she will do anything for money,perhaps a proper job would be better. If things don't work out she can always fall back on "Bipolar" for sympathy. A few years ago she was voted "mother of the year"what mother go to the hairdressers and leave her children in the car whilst she went inside.[/p][/quote]Probably not any worse than a dad who takes his kids down the pub for a family meal and then forgets them ? MikeJT
  • Score: 0

11:29pm Wed 16 Jan 13

richiepooh says...

You know for someone whome most of th usual suspects on here regard her as a chav, tart, no talent blah blah she lives a good celebrity life and instead of being the council estate scrounger they want her to be she can make more in an hour than they can make in a year because she's got savvy. Her very success is an envious knot in thier stomach. Jealous because she gets noticed and the best you people can hope to achieve in life is that some likewise no hoper will agree with your small minded opinions on a local papers comment section.
Kerry is a working mum and a credit to Warrington. So what if she will do anything for money. You people are the same ones who say scrounges should clean toilets instead of claiming benefits. Inconsistent arnt we. If some idiot wants to take out a 1700% apr loan then it's up to them or the government to or our MPs such as those criticising to regulate the industry not to criticise employees or thier contractors. Stupid MPs including local ones who also jumped on the bandwagon. She's not the loansharking anymore than the guy who cleans the office toilet. Get your head off the sensational. Stop talking headlines and do something with the brass tacks.
You sicken me with the way your "get my name in the paper by criticising katona" instead of going up against the industry that is actually the root of this scourge.
You know for someone whome most of th usual suspects on here regard her as a chav, tart, no talent blah blah she lives a good celebrity life and instead of being the council estate scrounger they want her to be she can make more in an hour than they can make in a year because she's got savvy. Her very success is an envious knot in thier stomach. Jealous because she gets noticed and the best you people can hope to achieve in life is that some likewise no hoper will agree with your small minded opinions on a local papers comment section. Kerry is a working mum and a credit to Warrington. So what if she will do anything for money. You people are the same ones who say scrounges should clean toilets instead of claiming benefits. Inconsistent arnt we. If some idiot wants to take out a 1700% apr loan then it's up to them or the government to or our MPs such as those criticising to regulate the industry not to criticise employees or thier contractors. Stupid MPs including local ones who also jumped on the bandwagon. She's not the loansharking anymore than the guy who cleans the office toilet. Get your head off the sensational. Stop talking headlines and do something with the brass tacks. You sicken me with the way your "get my name in the paper by criticising katona" instead of going up against the industry that is actually the root of this scourge. richiepooh
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree