VOTE: 'New' logo ditched in favour of old one

8:50am Thursday 22nd November 2012 in News

The new logo The new logo

NIKE’S wings appear to have flown off from Warrington Borough Council literature five years after it first appeared.

The double tipped swoosh was brought in as the council’s logo in 2007 by the then Liberal Democrat and Conservative coalition.

At the time there was outrage from opposition Labour councillors at the new signage who said the change was a blow to the town’s heritage.

Now the ruling Labour group have decided to make the town crest the focus on council literature.

Council leader Clr Terry O’Neill (LAB - Burtonwood and Winwick) said: “We are trying to get some civic pride back into the town.

“There was a lot of issues with the new logo. There are still people who don’t recognise the Nike wings.

“There is no cost to put the crest rather than the logo.

“The crest will appear on any documents, whether hard copy or online, because I think it symbolises Warrington Borough Council.”

But the Lib Dems have accused Labour of behaving like dinosaurs and trying to change the council’s branding ‘by the backdoor’.

Lib Dem leader Clr Ian Marks (LD - Lymm) said: “We introduced the new logo back in 2007 as an emblem of a modern, forward looking successful local authority.

“It was designed by a local person and represents Nike the goddess who appears on the Golden Gates and signifies victory.

“At the same time we kept the traditional crest for ceremonial purposes because we were very proud of the tradition associated with it. We were getting the best of both worlds.

“We were quite unjustifiably accused by Labour of introducing the change without proper consultation. But what are they doing now? “Making a backwards change with no consultation at all.

“They showed their dinosaur tendency when we introduced iPads and they opposed this.

“These are now commonplace amongst private and public sector organisations and many in Labour think we should have more of them here in the Council. But they daren’t introduce them for fear of the flak they would get for doing a U-turn.”

But Clr O’Neill said there was no need to consult because the change would not cost the council any money and there was no policy to change signage.

Comments(13)

Nick Tessla says...
10:18am Thu 22 Nov 12

Has Terry O'Neill and the rest of his junta got nothing better to do?


He say no cost - so is he really saying that no documents, ID badges, vehicle logos etc. etc. will be ditched and replaced in what seems like an act of self-aggrandising by the council.


Will we get liveried staff at the town hall - complete with frock coats and periwigs?

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Nick Tessla says...
10:19am Thu 22 Nov 12

So much for their pipe dreams about Warrington being a "city of the future"

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gazhopley says...
4:09pm Thu 22 Nov 12

It's just another example of act first, think of consequences later

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richiepooh says...
4:35pm Thu 22 Nov 12

The Nike wings do not represent anything other than low imagination on the part of the designer and the people who adopted it. This is not even close to unique and to think that someone got paid wads to come up with it is shameful. Google search wave logo and you'll see countless other suckers paying for this sort of 10 minute design. Good riddance.

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Norman Bellington-Booth says...
6:05pm Thu 22 Nov 12

Now all they have to do is admit that Warrington is still and always has been a border town with a great deal of it lying in Lancashire- not Cheshire. Civic pride has been eroded over decades in this town, some of the disgraceful decisions such as closing Warrington Baths cannot be undone, but there are lots of things that can be done.

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Norman Bellington-Booth says...
6:05pm Thu 22 Nov 12

Now all they have to do is admit that Warrington is still and always has been a border town with a great deal of it lying in Lancashire- not Cheshire. Civic pride has been eroded over decades in this town, some of the disgraceful decisions such as closing Warrington Baths cannot be undone, but there are lots of things that can be done.

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gazhopley says...
6:22pm Thu 22 Nov 12

erm lancashire border is the east lancs, we are all cheshire now and have been for years

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Casual Postman of Orford says...
7:47pm Thu 22 Nov 12

Not true we are neither Cheshire or Lancs. we are a unitary authority. We was Lancashire up till the Mersey and the posh side of town was Cheshire, some may well say that Berlin wall of a river divides the haves and have nots of the town!

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MikeJT says...
8:59am Fri 23 Nov 12

Warrington is still within the county boundaries of Lancashire. During the "reshuffle" its was the political boundaries that were changed moving the northern edge of "Cheshire". THIS DID NOT AFFECT THE COUNTY BOUNDARIES however as most things are polictically/media driven, this fact was lost in years of subsequent misuse (just like the "start of the 21st century" being widely reported incorrectly as 1st jan 2000). As CPO states though, polictically we are a unitary authority and if the same principles of the last change are followed, we are in neither county.

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uncle serge says...
9:02am Fri 23 Nov 12

http://www.forl.co.u
k/
Spot on Mr Bellington Booth.

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Nick Tessla says...
9:54am Fri 23 Nov 12

If you were to organise an ID parade of this so meaningful crest with a dozen other examples of heraldry and ask a cross-section of Warringtonians including some born whch is the town crest, few, if any, could - even fewer would actually be able to tell you what the various bits of symbolism - or the latin motto - actually mean.

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Woolston_R_Us says...
11:19am Sat 24 Nov 12

Some of my thoughts on this...

A lot of money has been spent on rebranding the Council with the new logo i.e. badge, vehicle, letterheads, etc. So changing it back to the crest will incurr costs, but no cost on making the logo as it already exists.

Had I redesigned the logo, I would have looked at ways of using the crest, but change how the text is displayed.

If the crest was to be brought back I would simply remove the Nike wings and place the crest to the left of the text.

But am in favour of agreeing this is a pointless exercise and a waste of tax payers money.

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MikeJT says...
2:00pm Sat 24 Nov 12

Nick Tessla wrote:
If you were to organise an ID parade of this so meaningful crest with a dozen other examples of heraldry and ask a cross-section of Warringtonians including some born whch is the town crest, few, if any, could - even fewer would actually be able to tell you what the various bits of symbolism - or the latin motto - actually mean.
Your mention of the latin phrase NT does make me think, how long before the council tells us that its not their fault that council budgets are sprialling out of control.....afterall
..... God giveth the increase/growth ....................
(etc depending on which translation you go with)

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