The latest installment of jungle thrill-fest I’m A Celebrity… Get Me Out Of Here involved former Playboy bunny Kendra Wilkinson doing a trial involving rats.

Basically she had to unscrew some stars from a pole. With only her face. In a tank full of rats.

Kendra Wilkinson
(ITV)

Needless to say, these Room 101 mainstays gave some people chills down there spine. But the Twittering public seemed to find Kendra’s tediously familiar face of disgust far less agreeable than here rodent companions.

In fact, the rats came out the firm social media favourites – for a number of reasons.

1. Rats are cute.

2. Rats are happy to help – even during times of adversity.

3. Rats have accepted their linguistic limits.

4. Rats have a sense of perspective.

5. We should shout up for rats, because they can’t do it themselves.