With sales of Recruiter Logos going from strength to strength Q1 is likely to see almost £100k of new revenue.
Week 11 saw the group average conversion rate for logo sales increase to 29.5%, creeping ever closer to the target 35%. York sold a logo against every online listing last week with South London, Worcester, Hampshire, Essex, Cheshire and Bradford all making significant improvements and achieving their best weekly conversion rate of the year so far.
Elsewhere the group average conversion rate for print-online upsales, despite declining slightly to 85.5% remained well above target. If this rate is maintained March will be the best month of the year so far. Lancashire and Hampshire both had their best week of the year so far.
Featured Jobs sales also dipped slightly with the group average conversion rate dropping slightly under target to 73.5%. If we can increase this back up to levels seen in weeks 9 and 10 then March would be the first month so far this year that we would have hit target. The North East and Lancashire had their best week of the year so far in week 11.
In large part due to the decline in Featured Jobs sales the group average digital revenue per job fell from £165 in week 10 to £153 in week 11. Nevertheless the majority of teams have found their level and a maintaining a fairly constant AOV.
Charts showing comparative performance are attached and these can also be downloaded from our wiki.
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