So far this year the main focus for recruitment online sales has been the switch to CareerBuilder and the transition to selling the new recruitment online bundle of enhanced listing, featured job and recruiter logo. As we approach the end of the first quarter we can see the results of this focus with excellent conversion rates across the board and strong average digital order values.

With this success as the foundation we now need to also focus on the secondary recruitment online products; Top Opportunities, Online Display and CV Database.

Top Opportunities and Online Display while also not part of the recruitment online bundle offer significant opportunity to drive traffic to clients’ vacancies and generate responses. With date uploaded influencing the order of search results the majority of ad views from search will tail off after the first week however both of the products can help maintain traffic to individual listings for their entire duration. Significant additional recruitment revenue was made here in February. South London sold a staggering 62 Top opportunities generating £4,325 and Worcester 23 generating £1,160. A number of also maintained online display sales, in February Southampton generated £8,266, Worcester £7,320, York £3,127 and Essex £2,900.

CV Database no longer forms part of the recruitment online bundle but instead should be sold consultatively to those clients who be most likely to use it and get the most out of it. The price for 1 month’s access was set £150 reflecting the potential value it offers recruiters and the target conversion rate reduced to 15%. In February CV sales were low with a group average conversion rate of 10%, a figure largely held up by Sussex, South London and Dorset who all achieved significantly above target. In revenue terms group generated £53k, 27% ahead of budget however this figure could be significantly improved if everyone was achieving the group average of 10%.

A guide to the CareerBuilder CV Database and Database search tips can be found on our wiki.

Our priority remains sales of the recruitment online bundle however where possible we should be consultatively selling these secondary products at point of sale or as a post-sale enhancement when re-contacting clients while their listings are still live.